Our Founder's Story
“From one founder to another, I believe that you’re not here for mere branding services, you’re seeking for an honest design partner who aligns with your values and beliefs, and understands your challenges in building a brand that can truly create an impact. It sounds like we could be a perfect match.”
Abi is a professional brand designer, brand consultant, design mentor and speaker. She collaborates closely with CEOs and brand founders, across the US, Canada, and Asia, in diverse industries —from luxury travel bags and music PR to medical cannabis. Her foundation as an Industrial Designer gave her a deep understanding of materials and processes, bridging the gap between function and aesthetics.
After a decade of exploring diverse design disciplines, from graphics, to products and interiors, Abi’s passion evolved to branding when she began teaching visual communication and design in a private university in the Philippines in 2018. She was a college educator of Fine Arts for 8 academic years.
As an educator and a brand designer, Abi gained two key insights: first, women entrepreneurs seek for a design partner who aligns with their values and understands their challenges in building a brand. Second, she discovered the empowering impact of teaching and felt a strong desire to nurture young creatives in building meaningful design careers. These insights inspired Abi to create a space where both could thrive. Her branding and design collective is dedicated to helping women entrepreneurs through long-term strategic partnerships, while mentoring the next generation of creatives.
Beyond her international branding works, Abi extends her mentorship outside the classroom by founding Klase, a Filipino online artist community that celebrates artistic individuality and collective creativity. She is also the co-founder of premium gifting brands, Chicasa Manila and Chicasa Kids, where she designs original, locally produced products that champion Filipino craftsmanship. She co-founded Red Blanket Initiative, a non-profit organization empowering the community through arts and skill development.
In everything she does, Abegail fosters a continuous cycle of learning, empowerment, and growth, while proudly advocating for Filipino creativity. Today, Abi brings the same energy beyond the classroom and meeting rooms, speaking at top universities across the Philippines, and taking the stage at entrepreneurship conventions to talk about branding and design.
On Why We Do It
At Abegail Castillo, we believe our clients deserve more than just branding services, and our internal team deserves more than just a transactional collaboration. We offer ethical, competent, long-term partnerships built on integrity, empowerment, and mutual growth.
How We Live Our Why
We empower and support the next generation of women brand founders and creatives by providing a human-centered approach to branding and design. We help craft brands that resonates each founder’s unique vision and core values to its ideal customers through a thoughtful process of brand discovery, clarity, design, development and direction.
The Impact We Want to Achieve
We aim to cultivate a community of competent women entrepreneurs and passionate young creatives who inspire and empower one another. Together, we strive to connect brands and creatives that not only thrive but also contribute to a greater good.
