Our Founder's Story
“From one founder to another, I believe that you’re not here for mere branding services, you’re seeking for an honest design partner who aligns with your values and beliefs, and understands your challenges in building a brand that can truly create an impact. It sounds like we could be a perfect match.”
After a decade of exploring diverse design disciplines —from products, graphics, and even interiors, Abi's passion evolved to branding when she began teaching visual communication and design at a private university in the Philippines in 2018.
As an educator and a brand designer, Abi gained two key insights: first, women entrepreneurs seek for a design partner who aligns with their values and understands their challenges. Second, she discovered the empowering impact of teaching and felt a strong desire to nurture young creatives in building meaningful design careers. These insights inspired Abi to create a space where both could thrive. Her branding and design collective is dedicated to helping women entrepreneurs through long-term strategic partnerships, while mentoring the next generation of creatives —fostering a cycle of learning, empowerment, and growth.
Beyond branding, Abi is a lifelong learner, constantly seeking opportunities to expand her knowledge and skills. Whether through engaging with top industry mentors, attending masterclasses on design business strategies, reading books or listening to podcasts, Abi is dedicated to staying at the forefront of the design industry. This ensures that her clients and team always benefit from the latest insights, strategies, and trends in the ever-evolving branding landscape.
On Why We Do It
At Abegail Castillo, we believe our clients deserve more than just branding services, and our internal team deserves more than just a transactional collaboration. We offer ethical, competent, long-term partnerships built on integrity, empowerment, and mutual growth.
How We Live Our Why
We empower and support the next generation of women brand founders and creatives by providing a human-centered approach to branding and design. We help craft brands that resonates each founder’s unique vision and core values to its ideal customers through a thoughtful process of brand discovery, clarity, design, development and direction.
The Impact We Want to Achieve
We aim to cultivate a community of competent women entrepreneurs and passionate young creatives who inspire and empower one another. Together, we strive to connect brands and creatives that not only thrive but also contribute to a greater good.
