You know what you want, but you don't know where to start.
Your why is what sets you apart, so let’s start with that.
Here, at Abegail Castillo, we offer a holistic and deeply personalized approach to branding and design. You’d be in direct collaboration with our founder, Abi, from casual ideation to formally launching your brand. You’re not a one-woman team anymore. Our team will become your creative team, who have optimized the branding and design process already for you, all we need is to apply it to your brand idea.
Cultivate awareness, familiarity and favorability of your ideal customers towards your brand.
Our brand-building process is tailored for businesses who want to create a long-term brand. We believe in building brands right the first time, so we can cultivate customer loyalty over time. Our goal is to make your brand not just buyable —but valuable, because when value exceeds price, satisfaction follows, and satisfied customers eventually turn into loyal advocates.
Your 5-Steps to Brand-Building
Phase 1: Discovery
We conduct a Brand Discovery Workshop —a 1-2 hour Zoom call over the course of 2-3 days to discover all the foundational aspects of your brand.
Phase 2: Clarity
Our team prepares and presents your Brand Core Deck —a comprehensive summary document that outlines your brand’s foundational elements, which combines key details from our workshop, market research and customer insights.
Phase 3: Design
We design your Brand Identity System —translating the insights gathered in the Brand Core Deck to integrate compelling visual and verbal elements that will represent the brand in the marketplace and can attract its ideal audience to foster brand awareness.
Phase 4: Development
We develop your Marketing Kit —your brand materials across various print and digital customer touchpoints that can launch the business to further build brand awareness, familiarity and favorability.
Phase 5: Direction
We offer 30 days Post-Launch Branding Creative Direction —an ongoing support to address any questions or make necessary adjustments to ensure a seamless transition after launch.
Once you’ve launched your brand, now what?
We're not going anywhere, but with you.
As a team who have helped you give birth to a new brand, we will also help you raise it. We offer long-term post-branding consultation, mentorship and collaboration where we provide periodic check-ins, guidance, and actionable advice to help you and your internal team maintain alignment with your brand vision and adapt as your business grows. We thrive to nurture valuable partnership with you.