Cultivating health
Brand Identity System
Brand Development
Brand Direction
Based in Miami, Florida, Green Essence provides health solutions through medical cannabis with a focus on optimal CBD efficacy. The CEO approached us to develop a brand identity rooted in health, wellness, and R&D. They sought a versatile logo design and identity system adaptable for both digital platforms and physical products, ensuring a cohesive brand presence.
Our work extended to corporate materials, including letterheads, envelopes, business cards, and presentation templates. Additionally, we designed and refined various cannabis product packaging through research, mock-ups, and consumer feedback analysis. By prioritizing functionality, regulatory compliance, and appealing aesthetics, we crafted packaging that protects the product while enhancing brand visibility and elevating the consumer experience.