KLASE REBRANDING
The room for misfits!
Brand Discovery
Brand Strategy
Brand Identity System
Brand Development
Creative Direction
Klase is a community of daily art and creative misfits who celebrate artistic individuality that fosters a collective passion for creativity. Klase epitomizes a brand persona who's a loud introvert with a curious mind, who loves to act spontaneously.
The rebranding challenge is to craft an updated brand that resonates more with what the community believes: that peculiarity breeds creativity and creativity fosters growth. The updated brand identity design evokes a careful balance of a casual vibe with a mysterious charm, highlighting the irony behind an "organized chaos".
