Let's celebrate art everyday
Brand Discovery
Brand Strategy
Brand Identity System
Brand Development
Creative Direction
Klase is a lifestyle brand and passion project that transforms ordinary products into bespoke pieces of art. Crafted by aspiring young artisans, Klase combines creativity and individuality with a meaningful purpose: empowering Fine Arts students to fund their education. The brand’s identity needed to resonate deeply with its core values, emphasizing creativity, individuality, and empowerment.
Our approach was to craft a brand identity that seamlessly integrates these values, creating a narrative that not only attracts customers but also inspires and connects them to the larger mission of supporting young talent.