GŪD ESSENCE BRANDING
Return to balance —in wellness, community, and culture.
Brand Discovery
Brand Clarity
Brand Identity Design
Brand Development
Brand Direction
OVERVIEW
GŪD Essence, formerly Green Essence, sought to evolve beyond a generic wellness identity to communicate a unified message of restoration—of wellness, culture, trust, and opportunity—while aligning with its mission to promote plant-based healing and equity in cannabis.
We developed a cohesive brand identity that embodies restoration through intentional and elevated design, reflecting premium wellness while honoring cultural heritage and nurturing holistic healing. The rebrand positions GŪD Essence as a community-centered brand that restores what has been taken and returns it to the people with integrity, empowerment, and purpose.
GŪD Essence, formerly Green Essence, sought to evolve beyond a generic wellness identity to communicate a unified message of restoration—of wellness, culture, trust, and opportunity—while aligning with its mission to promote plant-based healing and equity in cannabis.
We developed a cohesive brand identity that embodies restoration through intentional and elevated design, reflecting premium wellness while honoring cultural heritage and nurturing holistic healing. The rebrand positions GŪD Essence as a community-centered brand that restores what has been taken and returns it to the people with integrity, empowerment, and purpose.
